The image of The University of Texas at Austin School of Social Work should be presented in a consistent and professional manner that follows university guidelines. These resources are intended to help you use the school’s brand elements correctly and consistently in your presentations, reports, and any other documents.
Nomenclature
The recommended designation for the our school is UT Social Work. The school’s name must be in all legal documents as well as publications, including but not limited to reports, presentations, websites, brochures, mailers, flyers, and posters. Use of the school’s name must be approved by the school’s Office of Marketing & Communications.
When used in a document, the complete name “UT Social Work” or “The University of Texas at Austin School of Social Work” should be used upon first reference. Second references should utilize “UT Social Work” or “the school” in writing.
Acknowledgement in publications: please make sure to mention the full formal name of The University of Texas at Austin School of Social Work along with any specific offices, centers, or institutes. For example: “This study was conducted by the [XYZ] Institute at The University of Texas at Austin School of Social Work with support from the [ABC] Foundation…”
Logos
UT Social Work’s wordmark or “logo” should serve as the official school identification for all print and electronic communications. For instance, the logo should be included in institutes’ websites, posters and presentations, reports, brochures and flyers, invitations to school-sponsored events. The logo should not be altered in any way.
To access The University of Texas at Austin’s brand assets, go here.
Power Point slides
Branded Zoom backgrounds
Find Zoom backgrounds branding in the school’s Flickr account.
Electronic letterhead
Contact the Communications Department for the electronic version of the school letterhead. Paper versions of the letterhead can be found in the Dean’s Office.
Letterhead is reserved for University employees creating official University-sponsored communications or communications in direct relation to official University job functions (e.g. recommendation letters from faculty).
Official letterhead should NOT be used for reasons such as personal or agency advocacy, communications unrelated to the University, or other instances that do not fall under official use. Please contact the UT Social Work Director of Marketing & Communications if you have questions on proper usage of letterhead.
UT Austin color palette
Use of color must be consistent across the university. See primary and secondary palette.